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PURE, REAL NUTRITION
INSTINCT Dog Food

Everything we do is inspired by our belief in the pure, real nutrition of raw and our commitment to unlocking every pet’s potential to thrive.

We understand the power of raw nutrition. We believe in it. And we know the good it can do. That’s why we’re committed to making raw accessible and simple for every pet and pet parent.

Explore our range of products to discover the right food for your dog.

Learn more about how we put the pure real nutrition of raw food into everything we do.

START FEEDING RAW >

Simple and essential nutrition – our ingredient lists are purposefully simple. Made with one animal protein and one vegetable plus the pure, real nutrition of raw on every piece - perfect for pets with food sensitivities.

A better way to feed kibble – grain-free, nutrient rich food that puts more of the pure, real nutrition of raw in every bowl. Raw Boost kibble puts high protein kibble and freeze-dried raw all in the same bag and Raw Boost Mixers make it easy to add raw to any meal.

Grain-free, high protein recipes made with real meat, fruits and vegetables. A great way to add protein, variety and mealtime excitement.

Where natural nutrition begins: wholesome kibble with raw on every piece.